Privacy Policy
1. About this Privacy Policy
1.1. This is the Privacy Policy ("Policy") of CICHART GmbH, Königstraße 27, 70173 Stuttgart, Germany ("CICHART®", "we", "us", "our"). CICHART GmbH is the controller within the meaning of this Policy.
1.2. This Policy, together with our Terms of Use, forms the basis on which we process all personal data we receive in connection with your use of and interaction with this website or any other online presence we manage, including our social media presences and applications (collectively referred to as the "Website").
1.3. We will publish any changes we make to this Policy on the Website or notify you by email.
1.4. This Policy was last updated on 22 March 2026.
2. What personal data do we collect?
2.1. We collect personal data you provide to us, for example by filling in a contact form, registering for an account, using interactive features, subscribing to a service, participating in a marketing activity, ordering a product or service, requesting information or material, or participating in surveys. Such personal data may include:
2.1.1. Contact details (e.g. name, address, email address, mobile or other telephone number);
2.1.2. Purchase and transaction data;
2.1.3. Payment information (e.g. credit card number, expiry date, authorisation number or security code, delivery address, and billing address);
2.1.4. Customer service information (e.g. customer service requests, comments, and repair history);
2.1.5. Username and password;
2.1.6. Information about your personal or professional interests, date of birth, marital status, demographic data, and experiences with our products, as well as contact preferences;
2.1.7. Photos, comments, and other content you provide;
2.1.8. Contact information you share with us about friends or other persons we should contact;
2.1.9. Information we may receive from our third-party providers.
2.2. We collect metadata, for example details of your visits to the Website such as traffic data, location data, IP address, browser information, session data, preferences, web logs, and other communication data we monitor during your interaction with the Website.
3. On what basis do we process your personal data?
3.1. We process your personal data for the purposes indicated or apparent at the time of collection and:
3.1.1. to which you have consented, e.g. by ticking a box; or
3.1.2. which we are required to fulfil under applicable law, e.g. to meet data retention requirements relevant to accounting; or
3.1.3. which are necessary for the performance of a contract, e.g. when you place an order; or
3.1.4. for which we rely on legitimate interests, including:
— Collecting market information, promoting products and services, communicating with you, and tailoring offers for you;
— Delivery and improvement of our products or services;
— Management of customer, supplier, and other relationships, and planning and allocation of resources;
— Monitoring and protecting the organisation, its systems, networks, infrastructure, and intellectual property against security incidents, unauthorised access, hacking, and cyberattacks;
— Compliance with industry standards, regulatory requirements, and fraud prevention and anti-money laundering measures.
4. For what purposes do we process your personal data?
4.1. We process your personal data for the following purposes:
4.1.1. If you complete a contact form, we use your data to respond to your enquiries or to carry out other tasks you request.
4.1.2. If you create an account with us, we process the data required to enable your registration and account management.
4.1.3. If you are an existing customer, we may send you communications about our products and services.
4.1.4. If you subscribe to our newsletter, we use your email address and name to send it to you.
4.1.5. If you participate in a marketing activity, we use the required data to enable and manage your participation.
4.1.6. If you order a product or service, we process the data required to fulfil your order — such as name, telephone number, delivery address, payment information, and email address — to confirm your order, process payment, deliver the ordered items, and contact you for delivery purposes.
4.1.7. If you have consented to receive marketing communications, we use your data to send you promotional material, information about events or offers, and to tailor your experience according to your preferences.
4.1.8. If you interact with us on social networks, we process your data for those interactions. The privacy policies and terms of use of the respective network also apply.
4.1.9. We process your personal data to comply with and enforce applicable legal requirements, our Terms of Use, contractual obligations, and our policies.
4.2. We may process your personal data in a central system that enables us to tailor our communications and marketing activities to be as relevant and useful as possible to you (profiling). For this purpose, we may match your data with information from your interactions with us or data from third parties.
4.3. We process metadata we collect from you to improve our Website, analyse visitor behaviour, conduct targeted marketing, and develop statistics and demographic data.
5. To whom do we disclose your personal data?
5.1. We may share your personal data with the following recipients:
5.1.1. Affiliated companies of CICHART GmbH in countries where our brand is represented, as indicated at the time your personal data is collected.
5.2. We may share your personal data with the following processors acting on our behalf and contractually bound to maintain an appropriate level of data protection (e.g. for order processing, delivery, payment processing, customer service, data storage, web hosting, marketing, and analytics):
5.2.1. Third-party providers and service partners of CICHART GmbH.
5.3. We may disclose your personal data to an acquirer if CICHART GmbH or a substantial part of its assets is acquired by a third party, in which case personal data held about customers may be one of the transferred assets.
5.4. We may disclose your personal data where we are legally required to do so, or where necessary to enforce our Terms of Use, to protect the rights, property, or safety of CICHART®, our customers, or others. This includes sharing data with other companies for fraud protection and credit risk reduction purposes.
5.5. We may transfer your personal data across borders, including to countries that may not provide an adequate level of data protection as determined by the relevant supervisory authorities. In such cases, we ensure an appropriate level of protection through binding contractual commitments or other recognised safeguards. You may contact us to obtain a copy of the applicable safeguards (see Section 9).
5.6. This Website may contain links to websites of our partner networks or affiliated companies. These have their own privacy policies for which we accept no responsibility. Please review their privacy policies before entering personal data on those websites.
5.7. To offer you payment via Klarna, it may be necessary to share your personal data — such as contact information and order details — with Klarna. Your personal data is processed in accordance with Klarna's own privacy policy.
6. How long do we process your personal data?
We process your personal data:
— until you withdraw your consent to further processing, e.g. by unsubscribing from our newsletter or deleting your account;
— until we are satisfied that you are satisfied following contact with us — but no longer than twelve (12) months after the last contact, unless we can rely on another legal basis or you have consented to a longer retention period;
— in connection with a purchase or customer service transaction: until the transaction is complete, plus at least the warranty period, unless we can rely on another legal basis or you have consented to a longer retention period;
— for as long as you remain our business partner and for a further ten years thereafter, unless we can rely on another legal basis or you have consented to a longer retention period;
— for as long as required by law, e.g. statutory retention obligations under accounting or tax regulations.
7. When do we require your personal data?
If you wish to enter into a contract with us, e.g. to order products or services, we are required to collect certain personal data from you — such as your name, delivery address, payment information, and contact details — in order to conclude that contract. If you choose not to provide the required information, we will be unable to enter into the contract with you.
8. What are your rights?
8.1. You have the right to:
— request access to, rectification of, or erasure of your personal data;
— request that we restrict the processing of your personal data — in particular, to object to the processing of your personal data for marketing purposes;
— request that we provide you or a designated person or entity with a digital copy of your personal data (data portability).
8.2. You may withdraw your consent to the processing of your personal data for the stated purposes at any time.
8.3. To exercise the rights set out above, please contact us as described in Section 9.
8.4. You also have the right to lodge a complaint with the competent data protection authority.
9. How can you contact us?
For questions or to exercise your rights, please contact:
CICHART GmbH
Königstraße 27, 70173 Stuttgart, Germany
Telephone: +49 (0)711-49050285
Email: contact@cichart.com
Data Protection Officer:
CICHART GmbH, Königstraße 27, 70173 Stuttgart, Germany
Email: contact@cichart.com
Last updated: March 22, 2026