Privacy Policy
1. About this Privacy Policy
1.1. This is the privacy policy (“Policy”) of Cichart UG (haftungsbeschränkt), Brunnsteige 4, 72622 Nürtingen, Germany (“CICHART”, “we”, “us”, “our”). CICHART is the data controller within the meaning of this Policy.
1.2. This declaration, together with our Terms of Use the basis on which we process all personal data related to your use of and interaction with this Website or another online presence managed by us, including our social media profiles and our applications (collectively referred to as the "Website").
1.3. We will publish any changes we make to our statements on this website or notify you by email.
1.4. The currently valid declaration is dated 01.07.2025.
2. What personal data do we collect?
2.1. We collect personal data that you provide to us, for example by filling out a contact form, registering for an account, using interactive features, signing up for a service, participating in a marketing campaign, ordering a product or service, requesting information and/or materials, or taking part in surveys. Such personal data may include:
2.1.1. Contact details (e.g., name, address, email address, mobile or other phone number);
2.1.2. Purchase and transaction data;
2.1.3. Payment information (e.g., credit card number, expiration date, authorization number or security code, shipping address, and billing address);
2.1.4. Customer service information (e.g., customer service inquiries, comments, and repair history);
2.1.5. Username and Password
2.1.6. Information about your personal or professional interests, date of birth, marital status, demographic data, and experiences with our products, as well as contact preferences;
2.1.7. Photos, comments, and other content you provide;
2.1.8. Contact information that you provide to us about friends or other individuals we should contact; and
2.1.9. Information we may receive from our third-party providers.
2.2. We collect metadata, such as information about your visits to the website, including traffic data, location data, IP address, browser information, session data, preferences, settings, weblogs, and other communication data that we monitor during your interaction with the website.
3. On what basis do we process your personal data?
3.1. We process your personal data for the purposes specified or apparent at the time of collection and
3.1.1. which you have agreed to, e.g., by ticking a box; or
3.1.2. to which we are obligated under applicable law, e.g., to meet the requirements for storing data relevant to accounting; or
3.1.3. that is necessary for the fulfillment of the contract, e.g., when you order items; or
3.1.4. for which we rely on other legitimate interests, including:
- Collecting market information, promoting products and services, communicating with you, and tailoring offers for you;
- Delivery and improvement of our products or services;
- Management of customer, client, supplier, and other relationships, exchange of information with internal stakeholders, implementation of security procedures, as well as planning and allocation of resources and budget;
- Monitoring, detection, and protection of the organization, its systems, networks, infrastructures, computers, information, intellectual property, and other rights against unwanted security breaches, unauthorized access, disclosure and acquisition of information, data and system violations, hacking, industrial espionage, and cyberattacks;
- Protection and development of industry standards; exchange of information about individuals or concerns that may have negative or adverse effects; and adherence to industry best practices; or
- Compliance with industry standards, regulatory requirements, and other obligations related to fraud prevention and anti-money laundering.
4. For what purposes do we process your personal data?
4.1. We process your personal data for the following purposes:
4.1.1. When you fill out a contact form with your name, email address, phone number, preferences, etc., we use your data to respond to your inquiries, send you information, or fulfill other requests you make.
4.1.2. When you create an account with us, we process the data required to open this account, such as your name, address, email address, password, profile picture, third-party account data (for example, if you register via your Facebook account), etc., to enable your registration and management of your account.
4.1.3. When you use our interactive features, we process the data necessary for the use and management of these features, for example, to display your name and email address in a ranking and to send you updates about the online game you participated in.
4.1.4. If you are already a customer, we may send you advertising for our products and services, for example, using your name and address.
4.1.5. When you subscribe to a service like our newsletter by providing us with your email address and name, we use this information to send you our newsletter.
4.1.6. If you participate in a marketing campaign, we use the data we need from you to enable your participation, for example, to manage your invitation to an event or to determine and contact the winner of a competition.
4.1.7. When you order a product, material, or service, we require and process the necessary data to fulfill your order, such as your name, phone number, delivery address, credit card information, email address, etc., to confirm your order, process your payment, check creditworthiness, deliver the ordered items, and contact you for delivery purposes.
4.1.8. If you respond to one of our inquiries and provide us with personal data such as name, age, occupation, etc., we use this data to analyze the feedback and draw conclusions from it.
4.1.9. If you agree to receive marketing information, we will use your data to send you promotional materials and other communications to inform you about special events, contests, sweepstakes, programs, offers, surveys, and market research, and to manage your participation in them, to provide you with advertising for our products and services, and to tailor your use of the website, marketing experience, and communication according to your preferences and our terms.
4.1.10. When you interact with us on third-party social networks, we process your data for such interactions with you on these networks (interactions on a third-party social network are subject to the privacy policies and terms of use of that network).
4.1.11. We also process your personal data to comply with and enforce applicable legal requirements, our terms of use, relevant industry standards, contractual obligations, and our policies.
4.2. We may process your personal data in a central system that enables us to enhance your brand experience by tailoring our communication and marketing efforts to be as relevant and useful to you as possible (profile building). To do this, we may process, match, and supplement your personal data with data from your interactions with us or data from third parties. For example, if you provide us with your age, income, hobbies, or travel activities, we can match this data with your purchasing behavior and other information we have received from you to send you offers, invitations, or promotions that we believe particularly match your interests.
4.3. We process metadata collected from you to improve our website, analyze visitor behavior and website usage, conduct targeted marketing, develop and analyze statistics and demographic data, or optimize our online presence and marketing activities.
5. To whom do we disclose and transfer your personal data?
5.1. We may share your personal data with the following recipients or categories of recipients so that they can use the data on their own behalf and under their own control (data controllers):
5.1.1. Our parent company Cichart UG (limited liability), Brunnsteige 4, 72622 Nürtingen, Germany;
5.1.3. Our other companies in the countries where our brand is represented, as indicated when collecting your personal data.
5.2. We may share your personal data with the following recipients or categories of recipients who act on our behalf and/or as partners (data processors), but only to the extent necessary to fulfill their obligations, and who are contractually required to maintain an appropriate level of data protection when processing your personal data (e.g., to fulfill orders, deliver packages, process credit card payments, provide customer service, send mail and email, store and process data, host websites, remove duplicate data from customer lists, analyze data, support marketing efforts, conduct customer satisfaction surveys, offer personalized advertising):
5.2.1. Cichart UG (limited liability);
5.2.2. Our Third-Party Providers.
5.3. We may disclose your personal data to a purchaser if the parent company Cichart UG (haftungsbeschränkt), Brunnsteige 4, 72622 Nürtingen, Germany, or a substantial part of its assets is acquired by a third party, in which case the personal data held by this company about its customers will be one of the transferred assets.
5.4. We may disclose your personal data if we are required to do so in order to comply with legal obligations, or to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of CICHART or any member of Cichart UG (haftungsbeschränkt), Brunnsteige 4, 72622 Nürtingen, Germany, our customers, or others. This also includes sharing data with other companies and organizations for fraud protection and risk reduction.
5.5. We may transfer your personal data across borders, including to countries that, according to the relevant supervisory authorities, do not provide an adequate level of data protection, such as countries deemed by the European Commission or the Swiss Federal Data Protection and Information Commissioner to lack such a level. In such cases, we ensure appropriate protection of your personal data by requiring recipients to comply with binding contractual obligations in accordance with applicable standards approved by the relevant supervisory authorities, or by relying on other safeguards, such as self-certifications, that are approved by the relevant supervisory authorities. You may contact us to obtain a copy of the contractual and other safeguards (see Section 9 below).
5.6. This website may contain links to and from the websites of our partner networks, advertising partners, and affiliated companies. If you follow a link to any of these websites, please note that they have their own privacy policies, and we cannot be held responsible or liable for these policies. Please read the respective privacy policies before submitting any personal data on these websites.
5.7 To offer you payment via Klarna, we may need to share your personal data, such as contact information and order details, with Klarna during the checkout process. This allows Klarna to verify your eligibility for their payment method and provide you with a suitable payment option. Your personal data will be processed in accordance with Klarna's own privacy policy.
6. How long do we process your personal data?
We process your personal data:
- until you withdraw your consent to further processing, e.g., until you unsubscribe from our newsletter or delete your account with us;
- until we are sure that you are satisfied after contacting us, for example to order a catalog, ask a question, request information, schedule an appointment or reservation, etc., but not longer than twelve (12) months after the last contact, unless we can rely on another justification, have informed you otherwise, or you have given your consent for a longer retention period;
- in connection with a purchase you made or in connection with a customer service transaction during the period up to the completion of the transaction plus at least the warranty period, to which we may add a grace period in your favor, unless we can rely on another justification, have informed you otherwise, or you have given your consent for a longer retention period;
- as long as you remain our business partner and for another ten years, unless we can rely on another justification, you have been informed otherwise, or you have given your consent for a longer storage period;
- as long as required by law, e.g., statutory retention obligations due to accounting or tax regulations.
7. When do we need your personal data?
If you wish to enter into a contract with us, for example by ordering goods or services, we are required to collect certain personal data from you in order to conclude this contract, such as your name, delivery address, place of residence, payment information, or contact details. If you choose not to provide us with the necessary information, we will be unable to conclude this contract with you.
8. What are your rights?
8.1. You have the right to:
- • to request from us information about, correction of, or deletion of your personal data;
- to request us to restrict the processing of your personal data, in particular to object to the processing of your personal data for marketing purposes; and
- to require us to provide you or a natural or legal person appointed by you with a digital file of your personal data (data portability).
8.2. You can withdraw your consent to the processing of your personal data for the specified purposes at any time.
8.3. To exercise the rights mentioned above, you can contact us as follows.
8.4. You also have the right to file a complaint with the competent authority.
9. How can you contact us?
If you have any questions or wish to exercise your rights, you can contact us as follows:
Adresse: Cichart UG (haftungsbeschränkt), Brunnsteige 4, 72622 Nürtingen, Deutschland;
Phone number: +49 (0)7022-71819-45
Email address: contact@cichart.com
Data Protection Officer:
Cichart UG
Data Protection Officer
Brunnsteige 4
72622 Nürtingen
Email: contact@cichart.com